FROM STRATEGY TO IMPACT, TOGETHER
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Hi, I’m Inna Sheyn. I bring hands-on experience from AARP, Fortune 500 companies, and fast-moving startups to the world of health and wellness. I help organizations create meaningful products, identify new opportunities, optimize portfolios, and build strategies that are grounded in real market insight and aligned with long-term business goals.
My expertise spans B2B2C and DTC models, including wellness, mental health, caregiving, healthcare technology, and health insurance. I work closely with companies offering health and wellness products and services, as well as payers, providers, and other healthcare stakeholders, to develop solutions that deliver impact and meet evolving market needs.
Strategic planning plays an important role in my work. I help teams connect product direction with business strategy, prioritize the right initiatives, allocate resources thoughtfully, and align efforts across the organization. This helps drive smarter decisions, stronger collaboration, and sustainable growth.
A big part of what I do involves developing products for aging populations and seniors, focusing on solutions that improve quality of life and support independence. I also design products for a broader range of demographics to ensure they reflect real-world needs across diverse audiences.
What sets my work apart is how I bring together data-driven insights and customer-centered design to shape products that not only meet the moment—but stand out, scale, and deliver lasting value.
Let’s work together to turn ideas into impact and help your products truly make a difference!
SERVICES
 What I Offer:
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Product Strategy Formulation: Craft strategies that drive growth, differentiation, and long-term value, with a focus on aging populations and seniors while addressing broader market needs.
Product Vision and Roadmap Development: Align a clear product vision with actionable roadmaps for strategic cohesion across your organization.
Portfolio Optimization: Identify underperforming offerings and realign your portfolio with customer needs, market demands, and organizational goals.
White-Space Opportunity Identification: Uncover unmet needs and emerging market opportunities for differentiated product expansion.
Product Development Guidance: Guide design, prototyping, and go-to-market planning for seamless market alignment and user experience.
Implementation & Launch Preparation: Support end-to-end implementation, including team alignment and success metrics to track progress.
Experience-Driven Product Design Optimization: Enhance products by integrating user feedback and customer insights for differentiated offerings.
Strategic Planning:Â Facilitate enterprise-level planning that connects vision to execution. Align business priorities, product direction, resource allocation, and cross-functional initiatives to support long-term success.
Business Strategy Development:Â Shape enterprise-level strategies that align market realities with long-term organizational goals, supporting growth and cross-functional alignment.
Market Insights & Competitive Analysis: Use market data and competitive intelligence to refine strategies and uncover new opportunities.
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Let’s Work Together to Move Your Strategy and Products Forward!
 We’ll create a thoughtful, tailored approach that brings strategy and insights together, sparks innovation, and helps your products connect with the people they’re built for. All of this supports long-term growth and meaningful impact.
DROP ME A LINE
Have questions or want to learn more about how I can help your organization? I’d love to hear from you! Send me an email at inna@myproductstrategy.com, and let’s start the conversation.
